Know every customer who walks back in.

Every customer’s visits, spend and usual order, built from the phone numbers on the bills you already ring. Nobody fills in a form.

Tap Gone quiet, then open a customer.

9customers
4regulars
2gone quiet
9 daysbetween visits

Aarti Kulkarni

98200 00001 · Best

Orders
24
Spent
₹18,400
Average
₹767
Points
240

A customer for 14 months · last came 3 days ago

Usually orders

  • Cappuccino18 times
  • Veg Club Sandwich9 times

What it is

A track record of every customer, not a footfall count.

Customer book keeps one record per person: how many times they have come, what they have spent, what they usually order, and how long it has been since their last visit.

Ask for a phone number at the till and the bill goes on their record. Within a few weeks the book shows you who your regulars are, who came once and never returned, and who used to come often and has stopped.

The customer book is never sold on its own, because it is a book of your bills. It comes with Billing + Customer book (₹499 a month), both rewards plans, and every QR, web and apps plan.

Why owners keep one.

  • Your regulars, by name

    Sorted by what they have spent, so the people who matter most to the business are at the top of the list.

  • Who has gone quiet

    Customers who used to come back and have stopped. They already like you, which makes them the easiest people to win back.

  • What they usually order

    Open anyone and see their favourites and how often they order them. Useful at the counter, and before you plan an offer.

  • What normal looks like

    The typical gap between visits across your customers, so you know how often your regulars really come.

  • First timers, in one list

    Everyone who came for the first time, while there is still a chance to turn a first visit into a second.

  • Export it any time

    It is your customer list. Take the whole book, or the list on screen, out as a spreadsheet whenever you want.

How the book fills itself.

  1. 01

    Ask for a number at the till

    Add it to the bill. The visit, the spend and the order go onto their record.

  2. 02

    The book sorts itself

    Regulars, first timers and people who have gone quiet, worked out from the bills rather than tagged by hand.

  3. 03

    Open anyone

    Orders, total spend, average bill, points, and what they usually order.

  4. 04

    Do something with it

    Ring the ones who have gone quiet, or export a list and use it wherever you run your offers.

Customer book is for you if

  • 1You have been open for years and could not name ten regulars
  • 2You are about to run promotions without knowing who already comes back
  • 3You want your customer list in your own hands, not inside somebody else’s platform

What you need

  • Billing, because the book is built from your bills. Or a rewards plan, which includes it.
  • A phone number from the customer at the till. Nothing for them to install or sign up to.

Where the customer book comes in.

Billing + Customer book

Cloud Billing, and a record of every customer.

₹499per month, per outlet

₹4,990per year, per outlet

Talk to us

Setup ₹999, waived if you stay 6 monthsNo setup fee when you pay yearly

Everything in Cloud Billing, plus

  • Customer book: visits, spend, usual order
  • Regulars, first timers, who has gone quiet
  • Export any list as a spreadsheet

Rewards + Customer book

Already have a till? Rewards at the counter, on their own.

₹599per month, per outlet

₹5,990per year, per outlet

Talk to us

Setup ₹1,199, waived if you stay 6 monthsNo setup fee when you pay yearly

  • Counter rewards desk, no till needed
  • Points on the customer’s code, never without it
  • Your rules: earn rate, point value, cap, minimum
  • Members book
  • Customer book, segments and export
  • 3 logins
  • 300 sign-in codes a month

Billing + Customer book + Rewards

Bill and reward from the same counter.

₹799per month, per outlet

₹7,990per year, per outlet

Talk to us

Setup ₹1,699, waived if you stay 6 monthsNo setup fee when you pay yearly

Everything in Billing + Customer book, plus

  • Points on every bill, on the customer’s code
  • Your rules: earn rate, point value, cap, minimum
  • Members book
  • 500 sign-in codes a month

The setup fee

  • Stay 6 monthsSetup is waived.
  • Pay yearlySetup is waived, and 12 months cost the price of 10.
  • Leave soonerThe one-time setup fee applies.

The customer book is never sold on its own, because it is a book of your bills. It comes with Billing + Customer book (₹499 a month), both rewards plans, and every QR, web and apps plan.

How you get it.

We do the setting up. You check it and start.

  1. 01

    Talk to us

    On the contact form, on WhatsApp, or in the Retova app at app.retova.in. We come back the same day.

  2. 02

    We set it up with you

    Your items and your rules, loaded by us before you ever sign in.

  3. 03

    Enter your key

    We send a key, you choose I have a key in the Retova app, and Customer book is switched on. No reinstall and nothing to migrate.

Stop paying and it switches off again. Nothing you have built up is deleted, and the same key turns it back on.

Questions people ask.

Can I buy Customer book on its own?

No. It is built from your bills, so it comes with Billing + Customer book (₹499 a month), the rewards plans, and every QR, web and apps plan.

Do my customers need to download anything?

No. They give a phone number at the counter, and that is all.

Who owns the customer data?

You do. Export the whole book, or any list in it, as a spreadsheet whenever you want.

What does gone quiet mean?

Customers who used to come back regularly and have not been in for a while. They are the ones worth a phone call before they are gone for good.

Tell us what you run.

We come back the same day and tell you honestly whether customer book fits.